Examples of Hype

Here are some examples of hype to help me design my Materials class project:

1.) PETA's facebook group to release Tilly into the wild, the whale that recently killed her trainer.
2.) Slow Food Movement Tea Infusers made by Towson University students to encourage the slow consumption of tea
3.) Hope for Haiti concert to raise money for Haitians affected by the 2010 earthquake
4.) thetruth.com anti-smoking campaign: commercials, songs, and apparel
5.) Livestrong bracelets to raise awareness and funds for cancer research
6.) (RED) products raising funds and awareness for aids prevention and research
7.) Breast cancer 3 day march to raise funds and awareness for cancer research
8.) Dove Campaign for Real Beauty
9.) Dirty Jobs raises awareness of people who do the unattractive jobs that make this country run
10.) Grocery stores selling reusable totes at a good price to reduce overuse of plastic bags